¿Cómo sería tu historia alrededor del ascensor de tu empresa?

Pues con esta base juega este anuncio. Un 10 para este spot por la creatividad,  por la historia y por la emoción que transmite con su storytelling alrededor de los momentos generados en el entorno de un ascensor.

En 90 segundos se cuentan 40 años de la historia de uno de los empleados del banco.
Bravo a la empresa Bancaria Internacional HSBC por humanizar la marca y a sus empleados con este emotivo spot.


¿Subes o bajas?

El anuncio narra el paso de la vida del protagonista en el marco de un ascensor y no cualquier ascensor, el ascensor de la empresa en la que trabaja. Reserva 5 minutos para disfrutar de esta fabulosa historia.

El anuncio acaba con esta frase:
"it's never just a bussiness //  nunca es solo trabajo".


Cerrar comentando que la Canción de fondo es de excepción:
Yann Tiersen - Comptine d`un autre ete - l`apres-midi

Fuente: Adweek
Me ha gustado este spot adaptación de la marca de camiones Ram Trucks en el 2013 para la SuperBowl.

Me ha cautivado la Locución grabada en una convención sobre el futuro de los Granjeros de Ámerica del famoso locutor de Radio Paul Harvey. Es sin duda un tributo a la figura de los granjeros.

Al séptimo día Dios terminó la creación, por tanto al octavo día el texto sugiere la necesidad de la figura del granjero con el estribillo ... "Por tanto Dios hizo al Granjero" :)



LOCUCIÓN

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.

God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."

It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."

¡¡Disfrutadlo!!